Woolworths has recently launched a
promotion for Vittoria Espressotoria
Italian Coffee Capsules 12 pack. It provides this service online as well as in
store and the awareness about this offer is published in its brochure as well
as in its official website and can be delivered to the customer's address upon request.
To make the consumers try its product, Woolworths is offering its
customers a free coffee machine valued at $99. To score the freebie, you have
to buy any six of the 12-pack Espressotoria Vittoria capsules, which cost $8.40
each. In other words, you’ll spend $50.40 on coffee to score the machine.
The
company mentions that Vittoria's Oro is served in many of
Australia's best cafes and restaurants. Oro is a blend of premium Arabica
coffees, served predominately from Central and South America, producing a medium
cup with a rich full body. Oro has become famous for its ability to deliver a
smooth and flavoursome cup whether served as an espresso or a milk based
coffee. 6.5g of coffee per capsule.This product is roasted and packed in
Australia from imported raw coffees.
Once the product is sold through the promotional scheme, customers can know the taste of the product and make a regular use of this product for their everyday coffee desire.
Its a good option for those who have hectic
lives or don't want to go through the process of grinding beans and the rest of
the process just to make a coffee. As customers are more attracted to this offer, the purchase in store is encouraged more. This purchase can also increase their sales as customer may wish to buy a milk frother which is sold separately but has a connection point on the machine and costs $59.
The company is about to launch offer on capsule only after this offer ends so as to make customers use the product often. Possibly, the offer could be buy 2 packs of capsule and get a third pack for free. One of the customer's review is here:
"I absolutely love my coffee machine. Its easy to use and easy to clean. It makes my morning rush that bit easier as I can get a nice cup going with the press of a button and make my lunch at the same time. The pods taste great and have a reasonable selection, could do with some more though."
